The algorithm and the flow: Netflix, machine learning and recommendation algorithms
DOI:
https://doi.org/10.19132/1807-8583201947.166-184Keywords:
Television studies. Streaming. Artificial Inteligence.Abstract
This article discusses the Netflix recommendation system, expecting to understand these techniques as a part of the contemporary strategies for the reorganization of television and audiovisual. It renders problematic a technology indispensable to these suggestions: the tools for artificial intelligence, expecting to infer questions of cultural impact inscribed in this technique. These recommendations will be analyzed in their relationship with the formerly decisive form for the constitution of broadcast: the television flow. The text investigates the meaning such influential tools at the definition of a television based on the manipulation of collections, and not in the predetermined programming, decided previously to the transmission of content. The conclusion explores the consequences of these archives, which concedes to the user a sensation of choice in tension with the mechanical character of those images.
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