Soap opera: discursive projection in opening videos
DOI:
https://doi.org/10.19132/1807-8583202152.86740Keywords:
Soap opera. Vignette. French semiotics.Abstract
Considering that the telenovela remains one of the cultural forms of greater interest by the public in our country, we tried to present some of the main strategies of presentation of this type of product in the grid. In order to do so, we make a historical survey of the soap opera produced and transmitted by Rede Globo, the Brazilian broadcaster that has invested most in dramaturgy and whose works have recognized production quality both in Brazil and abroad. The investigation considered the period from 1965 to 2015, that is, from the inauguration of the network to the present day, taking as reference the titles available on the site Memória Globo. The opening videos were analyzed in light of French semiotics and the results pointed to the recognition of four recurring resources explored: person projections, time, space and thematic procedures – all articulated in such a way as to promote in the public a sense of identification.
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Copyright (c) 2021 Jaqueline Esther Schiavoni
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