Media convergence: a strategic element in the construction process of television production On line
Keywords:
Media Convergence. Communications Strategies. Television Production.Abstract
This article looks at the show “On line”, produced by the “Núcleo de Especiais da RBS TV” (Brasil), in order to demonstrate the use of media convergence as a strategic resource in the search for structure, expression and expansion of television texts.
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Copyright (c) 2011 Jones Machado, Eugenia Mariano da Rocha Barichello
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