Limits of the agenda-setting in the popularity of president: news consumption and education in assessing the government Dilma Rousseff (2013)

Abstract

Presidents are evaluated for their ability to solve national problems. Here we analyze to what extent the understanding of people about the country's political issues is influenced by the media. The aim is to verify how the information habits and attention to national problems diversify and affect the public reading about the actions taken by the President. Our hypothesis is that media consumption has limited capacity to interfere in the evaluation of government, since it is defined by predispositions. Schooling and income define media platforms to which citizens are exposed and are more appropriate variables to understand the exposure to the media and evaluation of government that the theory of agenda-setting. Thus, we retain the effects of these factors in the identification of national problems and the popularity of President Dilma Rousseff. The analysis has used data from the “Pesquisa Brasileira de Mídia” 2013 (BRASIL, 2014).