Strategies for green Building label adoption in Brazil

a Validated Interpretative Structural Modeling (VISM) approach

Abstract

G

reen Building Labels (GBLs) provide a global framework for certifying more sustainable buildings, offering benefits for user health, comfort, and society. However, the number of certified Green Buildings (GBs) in developing countries remains low compared to developed nations. To promote GBL adoption in Brazil, this study developed a strategic model using the Validated Interpretative Structural Modeling (VISM) technique. The model was built using data from a survey conducted with 78 stakeholders from the Brazilian GB industry. The results indicate that (1) government-led strategies play a central role in GB certification, primarily through the regulation and enforcement of environmental policies; (2) certification entities can boost GBL adoption in developing countries by enabling greater implementation of low-cost Green Building Technologies (GBTs); and (3) government and corporate leadership in GBL adoption can allow small and medium-sized enterprises (SMEs) to enter the market. The proposed model contributes to the body of knowledge on sustainable construction, particularly within developing country contexts such as Brazil.