FIFA WORLD CUP IN SOUTH AFRICA 2010 – HOW WAS THIS EXPERIENCE AND WHAT CAN WE LEARN WITH IT?
DOI:
https://doi.org/10.22456/1982-8918.37532Keywords:
Mega-events. Soccer. FIFA World Cup. South Africa 2010.Abstract
In this essay, we intend to discuss some social logics not explicit that articulate the domain of the FIFA World Cup. Therefore, the 2010 edition of this event is used as analytical approach to reveal some of the rhetoric and strategic actions that permeated the context of its realization. Based on data obtained in the academic literature and media, we present that the motivations for the event were based on developmental discourses by both FIFA as well as local elites South African aiming to convince different social groups and conquer their support. However, the consequences are not necessarily those promised, and these institutions were the real beneficiaries in their economic and political mutual interests. At this point, we argue that Brazilian society can and should learn from the experience of South Africa to assess critically the motives less apparent to host such events.
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