BODY WORSHIP AND OVER MEDIA EXPOSITION OF PRODUCTS RELATED TO HEALTH AND ESTHETICS
DOI:
https://doi.org/10.22456/1982-8918.3127Keywords:
Periodicals as Topic. Body image. Exercise. Guilt.Abstract
The aim of the present study is to understand Boa Forma Magazine’s discourse strategies that relate physical exercise with health and esthetics and the implicit market purposes behind its discourse. In order to reach the objectives this study used a qualitative (discourse and image analysis) and a quantitative approach. Results showed that the magazine’s information promotes an encouragement to reshape the body through the practice of physical exercises and the consumption of products many times prescribed by experts. Therefore, it is possible to conclude that the magazine strengthens not only problems related to body image, but also the idea that women are guilty for not following patterns morally determined by society.Downloads
Download data is not yet available.
Published
2009-10-01
How to Cite
OLIVEIRA, Alexandre Palma de; ASSIS, Monique; LACERDA, Yara; BAGRICHEVSKY, Marcos; SAMPAIO, Karen Santana de. BODY WORSHIP AND OVER MEDIA EXPOSITION OF PRODUCTS RELATED TO HEALTH AND ESTHETICS. Movimento, [S. l.], v. 16, n. 1, p. 31–51, 2009. DOI: 10.22456/1982-8918.3127. Disponível em: https://seer.ufrgs.br/index.php/Movimento/article/view/3127. Acesso em: 9 aug. 2026.
Issue
Section
Original Articles
License
Movimento adopts the Creative Commons Attribution 4.0 International (CC BY 4.0) for approved and published works. This means that authors:
- keep their copyrights and grant right of first publication to the journal; and
- as long as the authors’ names and Movimento’s initial publication rights are acknowledged, the authors may share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material for any purpose, even commercially).
More information at: https://creativecommons.org/licenses/by/4.0/
