Redes sociais e o caso das ligas esportivas durante a Covid-19
DOI:
https://doi.org/10.22456/1982-8918.123802Palavras-chave:
Redes sociais, Covid-19, Eventos desportivos, EducaçãoResumo
Este estudo contribui para a literatura existente sobre comunicação esportiva, fornecendo evidências sobre como as organizações esportivas se comunicaram nas redes sociais durante a pandemia de covid-19. Para isso, procedeu-se a uma análise de conteúdo das publicações nas redes sociais Facebook, Twitter e Instagram de cinco grandes competições: Liga ENDESA ACB, TURKISH AIRLINES Euroleague, NBA, La Liga e UEFA Champions League. No total, 2.425 publicações coletadas em um período de duas semanas (1º de abril a 15 de abril de 2020) foram analisadas. Os resultados mostraram que, apesar das diferenças encontradas do ponto de vista descritivo, após a análise estatística, as organizações esportivas analisadas optaram por uma estratégia de gestão semelhante para suas redes sociais. Essas descobertas podem ajudar a entender como as organizações esportivas lidaram com a covid-19 e ajudá-las a enfrentar crises futuras com maior percepção de suas ações passadas.
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