Redes sociais e o caso das ligas esportivas durante a Covid-19

Autores

  • Francesc Solanellas Donato Instituto Nacional de Educación Física de Cataluña
  • Joshua Muñoz Instituto Nacional de Educación Física de Cataluña
  • Edgar Romero Jara Universidad de Barcelona

DOI:

https://doi.org/10.22456/1982-8918.123802

Palavras-chave:

Redes sociais, Covid-19, Eventos desportivos, Educação

Resumo

Este estudo contribui para a literatura existente sobre comunicação esportiva, fornecendo evidências sobre como as organizações esportivas se comunicaram nas redes sociais durante a pandemia de covid-19. Para isso, procedeu-se a uma análise de conteúdo das publicações nas redes sociais Facebook, Twitter e Instagram de cinco grandes competições: Liga ENDESA ACB, TURKISH AIRLINES Euroleague, NBA, La Liga e UEFA Champions League. No total, 2.425 publicações coletadas em um período de duas semanas (1º de abril a 15 de abril de 2020) foram analisadas. Os resultados mostraram que, apesar das diferenças encontradas do ponto de vista descritivo, após a análise estatística, as organizações esportivas analisadas optaram por uma estratégia de gestão semelhante para suas redes sociais. Essas descobertas podem ajudar a entender como as organizações esportivas lidaram com a covid-19 e ajudá-las a enfrentar crises futuras com maior percepção de suas ações passadas.

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Publicado

2022-10-23

Como Citar

SOLANELLAS DONATO, F.; MUÑOZ, J.; ROMERO JARA, E. Redes sociais e o caso das ligas esportivas durante a Covid-19. Movimento, [S. l.], v. 28, p. e28049, 2022. DOI: 10.22456/1982-8918.123802. Disponível em: https://seer.ufrgs.br/index.php/Movimento/article/view/123802. Acesso em: 18 abr. 2024.

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