SOCIETY OF CONTROL AND SOCIAL MEDIA: #HEALTH AND #BODY ON INSTAGRAM

Authors

DOI:

https://doi.org/10.22456/1982-8918.100688

Keywords:

e-Government. Population Control. Health. Online Social Networking.

Abstract

This article aims to analyze text and images posted on Instagram under the hashtags #saúde (Portuguese for health) and #corpo (body), based on Deleuze’s notion of society of control. Data were collected using the website Netlytic and analyzed with the software LibreOffice Calc. The methodology consisted of statement analysis from a Foucauldian perspective. The results stress the presence of practices addressing techniques of confession, intervention, and body manipulation as well as control strategies to promote health based on production of truth. These are indications of how today’s health surveillance mechanisms and governmentality strategies are operationalized in the society of control.

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Author Biographies

Angélica Teixeira da Silva Leitzke, Universidade Federal de Pelotas.Escola Superior de Educação Física. Pelotas, RS

Mestre em Educação Física pela Universidade Federal de Pelotas;

Servidora técnico-administrativa pela Universidade Federal de Pelotas

Luiz Carlos Rigo, Universidade Federal de Pelotas, Escola Superior de Educação Física. Pelotas, RS

Doutor em Educação pela Universidade Estadual de Campinas;

Docente pela Universidade Federal de Pelotas, Escola Superior de Educação Física.

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Published

2020-08-20

How to Cite

LEITZKE, A. T. da S.; RIGO, L. C. SOCIETY OF CONTROL AND SOCIAL MEDIA: #HEALTH AND #BODY ON INSTAGRAM. Movimento, [S. l.], v. 26, p. e26062, 2020. DOI: 10.22456/1982-8918.100688. Disponível em: https://seer.ufrgs.br/index.php/Movimento/article/view/100688. Acesso em: 24 jun. 2025.

Issue

v. 26, jan./dez. 2020

Section

Original Articles

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