Publicity: a social commitment
Keywords:
Public health, Publicity, Journalism, People imaginary, Revista do Globo MagazineAbstract
It analyzes the advertisements on products that focus on health, discussing the possible relationships between journalistic matters and the advertising discourse, in the formation of the imaginary and in daily praxis. The analysis approaches the pioneer initiatives of publicity in Rio Grande do Sul, on a large scale, when advertising medicines for the cure of serious diseases, and this way playing an important role in the field of communication/education. Such advertisements were published by Revista do Globo magazine, one of the most important magazines in circulation in Brazil, from 1929 to 1967, and edited in the capital of the state of Rio Grande do Sul, the city of Porto Alegre. Publicity and health are subjects that are always fashionable and, when blended into one, allow us to rethink about the factors that influenced the quality of modern man’s life.Downloads
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Copyright (c) 2006 Maria Helena Steffens de Castro
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