Watching and teaching: two roles of latin american media watchers
Keywords:
Media watching, Latin AmericaAbstract
This article analyzes the functions of media watchers in Latin America, attempting to provide new elements to devise a profile of these initiatives. Nine cases are studied, their counterpoint being interviews with those in charge of the media watchers. It enumerates six functions exerted by media watchers: a) revising the content and offers of the media; b) conducting studies, devising accounts and comparative analyses; c) publishing or spreading out the results of their performances; d) collecting consumers’ complaints, criticism and comments; e) enabling the audience to be critical when consuming the media; f) enabling journalists to produce a higher quality journalism. These functions fit into two distinct characteristic roles of the Latin American media watchers: I) watching journalists and the press and II) teaching the different kinds of public and even journalists in the search for more ethical information products and of higher quality.Downloads
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Copyright (c) 2006 Susana Herrera Damas, Rogério Christofoletti

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