Participative digital media: the difficult transition from receiver to producer

Abstract

During the deep economic and institutional crisis and the intense social and political mobilization that Argentine lived in the early twenty-first century, the experience of alternative communication that attempted to respond to the expressive and informational demands of large sectors of the population, were multiplied. Many of these new media were developed in digital media. In their attempts to build new communication models, these initiatives prompted modifications of the traditional roles of the subjects of communication process -journalists and publicthat tended to disintermediation and increased participation. Participation is one of the fundamental principles of what the Latin American tradition of communication policies defined as a condition of a "democratic communication". However, these proposals met with serious difficulties and had important limitations to transform the passive public into active producers.