The image beyond good and evil: prelude of a hermeneutic reading

Authors

  • Eduardo Yuji Yamamoto Universidade Estadual Paulista

Keywords:

Image. Hermeneutics. Iconoclasm. Mediatic Bios.

Abstract

This text is about the need for an interpretative look over the technique image, object that, contemporaneously, has attracted attention of media studies and communication. It is postulated here that the lack of analysis infers judgments of value to the images (if they are good or evil). In contrast, it points up the importance of human experiences in the universe of technical images. In this sense, we propose thinking: a) what conditions (external to the images) legitimize their theorization; b) how they are articulated and produce reality, and c) what changes have occurred in society because of the growing production of technical-images.

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Author Biography

Eduardo Yuji Yamamoto, Universidade Estadual Paulista

Jornalista e especialista (latu sensu) em Comunicação Popular e Comunitária pela Universidade Estadual de Londrina (UEL/PR). Mestrando do PPG Comunicação Midiática da Universidade Estadual Paulista (UNESP/FAAC). Pesquisador do grupo Mídia e Sociedade (CNPq). Bolsista Capes. E-mail: yudieduardo@bol.com.br

Published

2009-09-02

How to Cite

YAMAMOTO, Eduardo Yuji. The image beyond good and evil: prelude of a hermeneutic reading. Em Questão, Porto Alegre, v. 15, n. 1, p. 173–188, 2009. Disponível em: https://seer.ufrgs.br/index.php/EmQuestao/article/view/3103. Acesso em: 9 aug. 2026.

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