Commercial break: little quotidian stories narratives of publicity in media culture
Keywords:
Publicity, Narrative, Media culture, QuotidianAbstract
This paper talks about the discourse of publicity as one of man’s narratives in his quotidian life, inserted in a media culture. The paper has narratology as its theoretical-methodological support. The work hypothesis is that the narrative of publicity builds effects of real and other effects of senses (commotion, joy, pleasure, satisfaction, irony, etc) that are realized in the articulation between what is broadcast and the expectations, identifications and comprehension of the receivers. Verifying the lacunas and hiatus negotiated in the reading of the messages of publicity, fragmented by nature, we will check the contract between the spectator and author in course, how the text is lead to the conscience of the target, the interaction between what is and what is not said.Downloads
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Copyright (c) 2007 Márcia Coelho Flausino, Luiz G. Motta
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