COMPETITIVE STRATEGIES FOR INTERNATIONALIZATION OF COMPANIES. CASE STUDY: COMPANY LEADER IN RESEARCH, DEVELOPMENT AND INNOVATION

Authors

  • Geraldo Luciano Toledo Universidade de São Paulo - São Paulo, SP
  • Eliana Marroquin Quelopana Universidade de São Paulo - São Paulo, SP
  • Álvaro Castroman Pollero Universidade de São Paulo - São Paulo, SP

Keywords:

knowledge management, competitive strategy, organizational structure, innovation, internationalization

Abstract

In a global economy, where technology and human resources define the levels of economic development, knowledge has turned into the most important resource for competitiveness. Highly competitive environments demand more intelligent, integrated and flexible companies in order to face the continuous changes in the world. The reaction of Latin American firms to this challenge should be based on the design of internationalization strategies that emphasize an organizational structure built on knowledge and innovation.

The main objective of this paper is to investigate how Odebrecht, a Latin-American company, leader in research, development, and innovation (R&D&I), implements a successful internationalization strategy based on knowledge management.

This paper has been developed using the Case Study methodology (YIN, 2001). The analysis of the strategy has been conducted with the Delta Model (HAX & WILDE 2001). The results show that Odebrecht builds its strategy, termed system lock-in focusing on an organizational structure for innovation.

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Author Biographies

Geraldo Luciano Toledo, Universidade de São Paulo - São Paulo, SP

Eliana Marroquin Quelopana, Universidade de São Paulo - São Paulo, SP

Álvaro Castroman Pollero, Universidade de São Paulo - São Paulo, SP

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Published

2013-07-29

How to Cite

Toledo, G. L., Marroquin Quelopana, E., & Castroman Pollero, Álvaro. (2013). COMPETITIVE STRATEGIES FOR INTERNATIONALIZATION OF COMPANIES. CASE STUDY: COMPANY LEADER IN RESEARCH, DEVELOPMENT AND INNOVATION. Electronic Review of Administration, 10(6). Retrieved from https://seer.ufrgs.br/index.php/read/article/view/41440

Issue

Vol. 10 No. 6 (2004): Edição 42 - Especial - nov/dez 2004

Section

Articles

License

 

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