The semiotician of history: an interview whit Jorge Lozano

Abstract

In this interview, Jorge Lozano, professor at the Department of Journalism and New Media at the Complutense University of Madrid, talks about his conception of history as a discursive construction and a historical document from a semiotic perspective. According to him, pertinence allows us to determine whether a particular cultural text may or may not function as a document. He also discusses his partnership with Umberto Eco and the importance of the “model reader” idea in the work of the Italian author and the relevance of this update concept to understand digital media. Finally, he explains how semiotics can contribute to construct an intelligibility of the present and the political dimension that involves any practice guided by understanding how signs function in culture.