To the surface: hybrid narratives and everyday communication

Authors

  • José Salvador Faro Universidade Metodista de São Paulo e Pontifícia Universidade Católica de São Paulo

Keywords:

Narratives. Everyday Existence. Communication.

Abstract

The everyday experience of space is a grasp of reality and is based upon the configuration of the mythical universe and stereotyped the individual elements which are built with their perceptions of the world. This article seeks to show how cultural patterns of late modernity is establishing a set that conforms to sensuous existence and gives it at the same time, elements of instrumental rationality with which the social being read and interpret his surroundings. The focus is supported by the hypothesis that this perspective is reproduced from its own immediacy - an immanent logic responsible for supervising and guiding their conduct. The practices of communication are therefore instruments builders of this universe in a hybrid approach: the information and the repetition of this cultural process.

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Author Biography

José Salvador Faro, Universidade Metodista de São Paulo e Pontifícia Universidade Católica de São Paulo

Possui graduação em História pela Universidade de São Paulo (1973), mestrado em Comunicação Social pela Universidade Metodista de São Paulo (1992) e doutorado em Ciências da Comunicação pela Universidade de São Paulo (1996). Atualmente é assistente doutor da Pontifícia Universidade Católica de São Paulo (PUC-SP) e professor adjunto da Universidade Metodista de São Paulo (UMESP). Atua nos cursos de graduação em jornalismo nas duas instituições e é docente do programa de pós-graduação em Comunicação da UMESP. Tem experiência na área de Comunicação, com ênfase em jornalismo; trabalha com projetos de pesquisa em história da comunicação, jornalismo investigativo, jornalismo cultural e ensino e pesquisa em comunicação.

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Published

2011-12-21

How to Cite

Faro, J. S. “To the Surface: Hybrid Narratives and Everyday Communication”. Intexto, no. 25, Dec. 2011, pp. 117-2, https://seer.ufrgs.br/index.php/intexto/article/view/23750.

Issue

No. 25 (2011)

Section

Articles

License

Copyright (c) 2011 José Salvador Faro

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