Estruturas profissionais de gestão de riscos e crises em organizações que atuam no Brasil

Ana Karin Nunes; Rosângela Florczak de Oliveira; Diego Wander Montagner; Aline Barros

doi:10.19132/1807-8583.57.143040

Authors

Ana Karin Nunes Universidade Federal do Rio Grande do Sul https://orcid.org/0000-0001-6683-2633
Rosângela Florczak de Oliveira Pontifícia Universidade Católica do Rio Grande do Sul https://orcid.org/0000-0002-8926-017X
Diego Wander Montagner Universidade Federal do Rio Grande do Sul https://orcid.org/0009-0000-4324-9699
Aline Barros Comunikkei Comunicação https://orcid.org/0009-0003-2692-8720

DOI:

https://doi.org/10.19132/1807-8583.57.143040

Keywords:

organizational communication, crisis management, risk management, brazilian organizations, public relations

Abstract

The article aims to present and discuss data from a market research study conducted between 2022 and 2023 with professionals working at intermediate or senior management levels. The research aimed to investigate the risk and crisis management structures maintained by Brazilian organizations, as well as the place that communication occupies in this context. Interviews were conducted with 43 managers from organizations of various sizes and fields of activity. Overall, it was concluded that organizational maturity in the risk assessment and management process is the main challenge to be faced by Brazilian organizations in creating and maintaining more resilient cultures. Issues such as the relationship between leadership profiles and organizational practices, as well as the relationship between organizational risks and the external environment, are also highlighted as important elements in the discussion about the role of communication in these spaces.

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