MODALIDADES DE PARTICIPAÇÃO POLÍTICA EM WEBSITES ELEITORAIS: UMA ANÁLISE DE FÓRUNS DE DISCUSSÃO COM UMA PROPOSTA METODOLÓGICA

Abstract

The aim of this paper is to analyze the forums for discussion of proposals for government during the 2010 Brazilian presidential elections, in order to ascertain the logic of the candidates in using these tools, the level of control and the discursive content of the exchanges carried out. The model consists of a methodology for analysis of discussion forums on electoral campaigns, based on seven dimensions: the assessment of constraints and incentives for participation, inclusiveness, reciprocity, mutual respect, identification, heterogeneity and theme selection and content. We conclude that the candidates paid attention to the fact that is of strategic benefit of the new architecture of participation of Web 2.0 and collective intelligence, but the campaign template remains top-down, with a firm and centralized control.