How Brazilian political parties use the Internet to attract young voters

Authors

  • Antonio Teixeira de Barros Centro de Formação Politica da Câmara dos Deputados

DOI:

https://doi.org/10.22456/1982-5269.51510

Keywords:

Political Parties, Party Communication, Internet, Informational Politics.

Abstract

This paper analyzes how the Brazilian political parties use of the Internet to communicate with the young segment of the electorate. The study identifies four strategies to reach them: (a) through contact with the website of the youth department of the political parties, (b) the dissemination of information and events of interest to the youth, (c) the offering of online courses on political education, (d) the usage of online social networks. In order to reach this segment of the electorate it is important to show all the diferent parties’ acomplishments.

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Author Biography

Antonio Teixeira de Barros, Centro de Formação Politica da Câmara dos Deputados

Doutor em Sociologia. Docente e Pesquisador do Programa de Pós-Graduação do Centro de Formação Politica da Câmara dos Deputados, vinculado à linha de pesquisa "Educação e Comunicação para Democracia".

Published

2016-08-31

How to Cite

Barros, A. T. de. (2016). How Brazilian political parties use the Internet to attract young voters. Revista Debates, 10(2), 9–30. https://doi.org/10.22456/1982-5269.51510