AGENDA DA MÍDIA, DOS POLÍTICOS E DO PÚBLICO NA CAMPANHA ELEITORAL DE 2010

Abstract

The paper aims to identify the themes in political agenda, media agenda and the public agenda, observing if there is convergence between what is discussed in each of these spheres. The convergence of themes as a starting point is the transfer of media items on the agenda for the public agenda, later, from the centrality they have, may come to occupy space on the agenda of the political elite. To see how this process occurs, we analyze the news of two Brazilian newspapers of national scope and the content of HGPE of presidential candidates in the period from July to October 2010 – using the methodology of quantitative content analysis – comparing this data with results of public opinion research.