Rediscovering Brazil through Foreign Eyes: the discursive construction of Brazilian national identity on the internet

Authors

  • Sandra Rúbia da Silva

Keywords:

National Identity. Internet. Production of Meaning.

Abstract

Having the Internet website Maria-Brazil, created in 1995, as its empirical object, the paper explores the discourse about Brazilian national identity shown on websites targeted at foreign audiences. In order to do so, our option was to analyze Brazilian culture as a fundamental element of such identity and, within culture, Brazilian music and folklore are analyzed. The paper uses the theoretical framework of Cultural Studies in support of Discourse Analysis. The objective is to discuss how the production of meaning about Brazilian identity before the Other (the foreign) takes place nowadays, when globalization of culture is the rule of the day and the discourses, through media such as the Internet, increasingly circulate on a global scale.

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Author Biography

Sandra Rúbia da Silva

Publicitária e professora de Teoria da Comunicação do Instituto Blumenauense de Educação Superior (IBES, (Blumenau,SC). Mestranda do Programa de Pós-Graduação em Comunicação e Informação da UFRGS. Currículo Lattes

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Published

2006-12-09

How to Cite

DA SILVA, S. R. Rediscovering Brazil through Foreign Eyes: the discursive construction of Brazilian national identity on the internet. Em Questão, Porto Alegre, v. 9, n. 2, p. 339–351, 2006. Disponível em: https://seer.ufrgs.br/index.php/EmQuestao/article/view/78. Acesso em: 12 may. 2025.

Issue

Vol. 9 No. 2 (2003)

Section

Article

License

Copyright (c) 2003 Sandra Rúbia da Silva

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