The establishment and consolidation of the Revista da Editora do Brasil S/A - EBSA (1946 - 1960): periodic educational “pioneer” in the genre.
Keywords:
Editora do Brasil. EBSA journal. Educational journal. Publishing history.Abstract
This paper presents the emergence and consolidation of the Revista da Editora do Brasil S/A (EBSA), a journal created by the Editora do Brasil in order to demarcate the idea of “direct relationship” between the company and the workers of the brazilian high school. It was found that, on the part of editors, the journal’s success was the result of the discovery of a vein of market “innovator”: provide direct service to teachers. One example was the routing of its certification procedures and assignment of classes in the federal agencies, and so on. This article is an excerpt from a doctoral research and for it were used the following sources: the contents of the magazine EBSA; documents on the company, found at the Board of Trade of São Paulo and minutes of meetings of the editors, who in turn were located in the Diário Oficial de São Paulo.Downloads
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Copyright (c) 2012 Katya Zuquim Braghini
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