About images: the invisible technology and the transparency of the spectacle

Authors

  • Wagner Souza e Silva Professor Doutor da Universidade de São Paulo

Keywords:

Image. Communication. Technology. Postmodernity.

Abstract

The aim of this paper is to propose a reflection about images in thecontemporary media. As a starting point, we have the interpretive model of Gianni Vattimo to the massive presence of the media in postmodern society. His positive attitude, developed in the Transparent Society (1992) is opposed to the pessimistic attitude of Guy Debord in the Society of the Spectacle (1967). It is suggested that contemporary imagery productionand diversification of the aesthetic experience of the subject determine a scenario in which the image gets much more aware of the aspects that alienating. There is also the influence of hybrid devices that bring morelogical operational simplified, making it invisible technologies that ensure the aesthetic enjoyment promoted by images.

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Author Biography

Wagner Souza e Silva, Professor Doutor da Universidade de São Paulo

Professor Doutor do Departamento de Jornalismo e Editoração da Escola de Comunicações e Artes da Universidade de São Paulo (CJE - ECA/USP). Fotógrafo e pesquisador.

Published

2011-12-07

How to Cite

SOUZA E SILVA, W. About images: the invisible technology and the transparency of the spectacle. Em Questão, Porto Alegre, v. 17, n. 2, p. 225–236, 2011. Disponível em: https://seer.ufrgs.br/index.php/EmQuestao/article/view/22132. Acesso em: 24 jun. 2025.

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