Art and Advertising: a partnership not always evident
Keywords:
Art. Publicity. Consumption.Abstract
This article aims to elucidate some persuasive strategies used in the construction of advertising campaigns in an analytical course that ranges from the perception of the expressive elements in the message to the interpretation of the action intended by the advertiser. Discusses how the presence, or correlations, or reinterpretations of art provide credibility to the campaigns and how this sensation can generate differents effects of the sense. The analysis consists in two sets of images, the first is composed of figures that refer to Manet’s painting Lunche on the Grass, and the second is an advertisement of bank Itaú Personnalité that refers to the work of Rodin, The Thinker.Downloads
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Copyright (c) 2010 Lais Romero Pancote
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