Credibility as a Strategy of a Popular Massive Newspaper Identity

Authors

  • Cristine Brum Bernardes

Keywords:

Popular Journalism. Journalistic Objectivity. Credibility. Brazil.

Abstract

The main purpose of this paper is to analyse how objectivity operates to determine the conditions of production in a popular massive newspaper called Diário Gaúcho. The newspaper has been published since 2000 by RBS, in Rio Grande do Sul. Considering the journalistic practice which we have observed in the journal, we have noticed that credibility is a central category in the constitution of the newspapers identity. Credibility is used to remove the sensationalist characteristics from the newspaper. Besides that, we confirmed the importance of credibility as a strategy used by journalists as a way to sustain their professional identity. According to our perspective, Diário Gaúcho is framed in the concept of popular massive newspaper.

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Author Biography

Cristine Brum Bernardes

Jornalista. Mestre em Comunicação e Informação pelo Programa de Pós- Graduação em Comunicação e Informação da Faculdade de Biblioteconomia e Comunicação da UFRGS (PPGCom/UFRGS). Assessora de comunicação da Fundação Cultural Piratini - Rádio e Televisão. Cursa o Bacharelado em Letras na UFRGS.

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Published

2006-12-09

How to Cite

BERNARDES, C. B. Credibility as a Strategy of a Popular Massive Newspaper Identity. Em Questão, Porto Alegre, v. 10, n. 1, p. 23–40, 2006. Disponível em: https://seer.ufrgs.br/index.php/EmQuestao/article/view/81. Acesso em: 24 jun. 2025.

Issue

Vol. 10 No. 1 (2004)

Section

Article

License

Copyright (c) 2004 Cristine Brum Bernardes

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