PROFILE OF ACCOUNTING STUDENTS OF SOUTHERN BRAZIL HIGHER EDUCATION INSTITUTIONS

Abstract

Modern society has seen striking changes in academic-related knowledge transfer. The professional choice is seen as the passage from childhood/adolescence to adolescence / adulthood. Schools have sought greater conformity with market needs and the pupils themselves. Thus, this paper aims to identify the profile of accounting students from three schools in the south ofBrazil, the satisfaction level of professional services and intent of the future graduate. The research is characterized as an exploratory-descriptive and field study, and we investigated one sample composed by 396 students of a public university, a private university and a isolate faculty. We identified conditions and reasons why students choose accounting. For them, the profession appears to be promising; the labor market is not saturated; it is possible to get good pay in the profession; the course lead to personal development and enabling them to contribute to changing the society. A large part of the students do not work in the area, and some of them are concentrated in management accounting, tax / tax and corporate. Their expectations indicate interest in contests, areas of tax, tax, auditing and controllership.  They do not feel influenced by friends, or for future opportunities arising from known professionals.  The majority disagrees with beliefs like "it is easy to pass the entrance exam" and "I could not get the desired course," showing authenticity, freedom and determination in the choice of course.