AN ANALYSIS OF QUALITY OF RELATIONSHIP (QR) IN THE CHANNEL DISTRIBUTION OF BRAZILIAN APPLE IN THE PERSPECTIVE OF PRODUCERS

Authors

  • Cláudio Zancan Universidade de Brasilia
  • Paulo Henrique Muller Prado Universidade Federal do Paraná

Keywords:

Relationship Quality (RQ), Relationship Commitment, business-to-business (B2B), distributors’ companies, marketing

Abstract

This study explored the construct Relationship Quality (RQ) considering three dimensions: Satisfaction, Trust, and, Relationship Commitment. Even more, it proposes antecedents and consequences constructs to RQ. The context verified was the Brazilian’s Apple Distribution Channel, concretely, the exchange relationships between growers and distributors’ companies in the grower’s view. The results of this study proved the associations proposed.

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Published

2013-06-19

How to Cite

Zancan, C., & Muller Prado, P. H. (2013). AN ANALYSIS OF QUALITY OF RELATIONSHIP (QR) IN THE CHANNEL DISTRIBUTION OF BRAZILIAN APPLE IN THE PERSPECTIVE OF PRODUCERS. Electronic Review of Administration, 12(5). Retrieved from https://seer.ufrgs.br/index.php/read/article/view/40166

Issue

Vol. 12 No. 5 (2006): Edição 53 - set/out 2006

Section

Articles

License

 

The author holds authorship rights, and authorizes REAd to publish the article on its website or in printed editions, not implying the payment of copyright or any other fee to the authors, and certifies that this article has not been published, to date, in any Brazilian journal.