Vol. 10 No. 3 (2004): Edição 39 - mai/jun 2004

Articles

• PRIVATE LABELS IMPLICATIONS FOR MANUFACTURERS AND RETAILERS – A EUROPEAN AND A BRAZILIAN PERSPECTIVE

  Janaina de Moura Engracia Giraldi, Fernando Scandiuzzi

  • PDF (Português (Brasil))

• DIFFERENCES BETWEEN SEGMENTATION BASES FOR CONSUMER MARKETS OF A PET PRODUCT LINE

  Raquel Santos Soares, Dirceu Tornavoi de Carvalho

  • PDF (Português (Brasil))

• TYPE OF SERVICE INTERACTION: IMPACTS ON THE SERVICE SYSTEM SELECTION

  Vinícius Sittoni Brasil, Luiz Antonio Slongo

  • PDF (Português (Brasil))

• SOCIALLY RESPONSIBLE COMPANIES: MARKETING DIVERGENCES IN THE THIRD SECTOR

  Alípio Ramos Veiga-Neto, Kelly Regina Panhossi, Ana Flávia Moreira Godoy

  • PDF (Português (Brasil))

• PRODUCTIVE RESTRUCTURING AND PERSONNEL MANAGEMENT TECHNIQUES IN AN ELECTRO-ELECTRONIC COMPANY OF SANTA CATARINA

  Carmem Ligia Iochins Grisci, Rafael Mafra

  • PDF (Português (Brasil))

• THE SEIKATSU CLUB: LINKING STRUCTURAL EMBEDDENESS, INSTITUTION PROCESS, NETWORK GOVERNANCE, AND SUSTAINABILITY

  Eugenio Ávila Pedrozo, Tania Nunes da Silva, Izabel Cristina Takitane

  • PDF (Português (Brasil))

• LIFE CYCLE, COMPETITION AND STRATEGIES IN SMALL AND MICRO ENTERPRISES

  Daniela Meirelles Andrade, Juvêncio Braga de Lima, Virgínia Lemos Pierini, Tatiane Silva Tavares

  • PDF (Português (Brasil))

• CAPITAL STRUCTURE AND VALUE CREATION: THE DETERMINANTS OF CAPITAL STRUCTURE IN DIFFERENT STAGES OF COMPANIES’ GROWTH

  Eduardo Kazuo Kayo, Rubens Famá, Wilson Toshiro Nakamura, Diógenes Manoel Leiva Martin

  • PDF (Português (Brasil))

• DISTINGUISHING CAPACITIES AND FINANCIAL STRATEGIES OF ENTERPRISE MANAGEMENT FOR VALUE CREATION AND DESTRUCTION

  German Torres Salazar, Letícia de Oliveira

  • PDF (Português (Brasil))

• APPLICATION OF ACTIVITY-BASED COSTING AS SUPPORT TO THE ACTIVITY-BASED MANAGEMENT – A CASE IN THE CONVENTIONAL MEDICAL RADIOLOGY

  Simeão Antônio Silveira Brasil

  • PDF (Português (Brasil))