LANGUAGE MISUSE AND ABUSE IN MANAGEMENT TEXTS: THE CASE OF JUST-IN-TIME

Abstract

A critical point in any organizational development project is one that is not linked to the techniques that one tries to implement; it has to do with the ways by which the whole project is communicated to those that it will affect, i. e., the real  problem is one of using a linguistic  framework that will make it possible to all concerned to effectively understand  what it is all about.   Besides taking a long time to be understood, the Japanese managerial techniques, when brought to the western milieu, have created some serious problems of categorization resulting in the usage conflicting categories.  Although the problem of language abuse is widespread in the texts dealing with the Just-in-Time technique, one author has conquered the championship in establishing conflicting and illogical conceptualizations: Richard T. Lubben.  This article aims at showing the semantic and epistemological problems created by such linguistic misunderstandings.