Vol. 10 No. 2 (2004): Edição 38 - mar/abr 2004

Articles

• BASEBALL STARS BENEFIT FROM PUBLIC SCRUTINY: CORPORATE OFFICIALS TOO?

  Gustavo González, Juan Francisco García

  • PDF

• THE INTERNATIONAL COMPETITIVENESS OF BRAZILIAN FOOD INDUSTRY: AN ANALYSIS IN THE LIGHT OF PORTER’S THEORY

  Braulio Alexandre Contento de Oliveira, Giuliano Contento de Oliveira

  • PDF (Português (Brasil))

• ANALYSIS OF MARKETING UTILIZATION IN NON-GOVERNMENTAL ORGANIZATIONS (NGOs) OF RECIFE

  Marconi Freitas da Costa, Daniel de Cerqueira Penalva, Emanuel Ferreira Leite

  • PDF (Português (Brasil))

• THIRD SECTOR AND THE DEVELOPMENT OF COMPETENCES: THE CASE OF TELEFÔNICA CELULAR

  Carolina Rosado dos Santos, Rosinha Machado Carrion, Carlos Daniel Rodrigues da Costa

  • PDF (Português (Brasil))

• RESISTANCE TO CHANGE IN WORK PRODUCTIVE RESTRUCTURING TIMES IN A COMPANY OF THE PLASTICS SECTOR

  Carmem Ligia Iochins Grisci, Fabrícia Fedrizzi

  • PDF (Português (Brasil))

• APLICAÇÃO DA PROGRAMAÇÃO LINEAR (PL) EM PLANEJAMENTO ECONÔMICO

  Sebastião Vieira do Nascimento, Clodoaldo Bortoluzi

  • PDF (Português (Brasil))

• CHANGES IN MANAGEMENT STRUCTURES AND INTERNAL PROCESSES: THE CASE OF THE WORKERS PARTY IN THE GOVERNMENT OF THE STATE OF RIO GRANDE DO SUL

  Ivan Antônio Pinheiro, Ricardo Simm Costa

  • PDF (Português (Brasil))

• RELATIONSHIP STRATEGIES IN BUSINESS-TO-BUSINESS (B2B) MARKETS: THE EXPERIENCE OF A PROMOTIONAL GRAPHIC SERVICES COMPANY

  Anselmo Ferreira Vasconcelos

  • PDF (Português (Brasil))

• STRATEGIC MANAGEMENT OF KNOWLEDGE: A STUDY OF KNOWLEDGE MANAGEMENT AND ENTREPRENEURIAL STRATEGY IN THE LARGEST COMPANIES OF THE STATE OF CEARÁ

  Marília Marinho de Andrade Oliveira, Sérgio Henrique Arruda Cavalcante Forte

  • PDF (Português (Brasil))

• LANGUAGE MISUSE AND ABUSE IN MANAGEMENT TEXTS: THE CASE OF JUST-IN-TIME

  Paulo Cesar Delayti Motta

  • PDF (Português (Brasil))