Communicating risks in the society of uncertainty

Abstract

This text offers a theoretical approach to support a model of Social Communication of Risks and Uncertainties that, on the one hand, structures the different stages necessary to delimit and define "the knowledge of communication of risks and uncertainties" and, on the other, contribute to the Development of the Sendai Framework for Disaster Risk Reduction. At each epoch there are various ways of perceiving and predicting social instability to name it and constructing it significantly as a space in the surrounding environment that demands attention from the individuals’. At the moment, it is usual to talk about the risks to characterize our societies, but this kind of generalizations it is usually referred to situations of instability that are much more complex than they seem and that have not always been defined nor have been controlled with sole foresight. Knowledge and technology have not reduced levels of social fragility and, moreover, the estimations that individuals make about unstable situations usually increase historically the levels of real vulnerability, especially because they are influenced by the point of view of the main social mediators.