As estratégias de política editorial de moderação do The Guardian para a comunidade on-line de leitores

Keyse Caldeira de Aquino Macedo; Claudia Irene de Quadros

doi:10.19132/1807-8583.55.130210

Authors

Keyse Caldeira de Aquino Macedo Universidade Federal do Paraná https://orcid.org/0000-0002-9926-9784
Claudia Irene de Quadros Universidade Federal do Paraná https://orcid.org/0000-0003-1322-8971

DOI:

https://doi.org/10.19132/1807-8583.55.130210

Keywords:

digital journalism, editorial moderation policy, interaction, comments, The Guardian

Abstract

This article aims to analyze how the editorial policy’s moderation strategies of one of the largest newspapers in the world, The Guardian, paved the way for the consolidation of the online community of readers on the digital platform. It proposes to demonstrate how facing the problem of interaction (through comments) led The Guardian to build a strengthened community that is willing to take stances. The analysis presented here showcases some of the findings from a survey on reader participation in long form journalism. Through this case study, we revisit theorists to confront them with moderation practices and data from document-based research. It is assumed that the establishment of an online community of readers is anchored in the understanding and appreciation of the readership, as well as in encouraging loyalty to the journalistic project through effective interaction strategies and supported by the moderation of discussions.

Downloads

Download data is not yet available.

Author Biographies

Keyse Caldeira de Aquino Macedo, Universidade Federal do Paraná

Lattes: http://lattes.cnpq.br/2197365376030297

Doutoranda e mestre em Comunicação pelo Programa de Pós-Graduação em Comunicação da Universidade Federal do Paraná (PPGCOM-UFPR). Jornalista pela Pontifícia Universidade Católica do Paraná (PUC-PR). Bolsista Capes. E-mail: keysecaldeira@gmail.com.

Claudia Irene de Quadros, Universidade Federal do Paraná

Lattes: http://lattes.cnpq.br/8293988696774235

Doutora em Comunicação pela Universidade de La Laguna (ULL), com pós-doutorado em Comunicação financiado pela Capes na Universidade Pompeu Fabra (UPF). É jornalista e Relações Públicas pela UFPR. Professora permanente do Programa de Pós-graduação em Comunicação da Universidade Federal do Paraná (PPGCOM) e docente do Departamento de Comunicação da UFPR. Coordenadora do grupo de pesquisa COM21/UFPR. Faz parte do GJol e da rede de pesquisa JORTEC - Jornalismo e Tecnologia da SBPJor.

References

ANDERSON, I. et al. The dark side of The Guardian comments. The Guardian, London, 12 Apr. 2016.

CARVALHO, M. Ler jornais na era da desinformação. O Público, Lisboa, 21 nov. 2022.

COEN, S. et al. Talk like an expert: the construction of expertise in news comments concerning climate change. Public Understanding of Sciense, Thousand Oaks, v. 30, n. 4, p. 400-416, 2021. Disponível em: https://doi.org/10.1177/096366252098. Acesso em: 12 jun. 2023.

COMMUNITY standards and participation guidelines: 10 guidelines which we expect all participants in the Guardian’s community areas to abide by. The Guardian, London, 7 May 2009.

DIAZ NOCI, J. A new information landscape. Are convergence, participation and new devices killing (or saving) the press? In: GARCÍA, A. (coord.) Periodística y web 2.0: hacia la construcción de un nuevo modelo. Barcelona: Sociedad Española de Periodística, 2014. p. 13-40.

DOMINGO, D. Fostering and moderating citizen conversations. In: ZION, L.; CRAIG, D. (ed.). Ethics for digital journalists: emerging best practices. New York: Routledge, Taylor & Francis 2015. p. 159-173.

DOMINGO, D. et al. Participatory journalism practices in the media and beyond: an international comparative study of initiatives in online newspapers. Journalism Practice, London, v. 2, n. 3, p. 326-342, 2008. Disponível em: https://doi.org/10.1080/17512780802281065. Acesso em: 26 jun. 2023.

FREQUENTLY asked questions about community on the Guardian website: everything you’ve ever wanted to know about community on the Guardian website. The Guardian, London, 7 May 2009.

GRAHAM, T; WRIGHT, S. A tale of two stories from ‘below the line’: comment fields at the Guardian. The International Journal of Press/Politics, Thousand Oaks, v. 20, n. 3, p. 317-338, 2015. Disponível em: https://doi.org/10.1177/1940161215581926. Acesso em: 26 jun. 2023.

LEE, E.-J.; JANG, Y. J.; CHUNG, M. When and how user comments affect news readers’ personal opinion: perceived public opinion and perceived news position as mediators. Digital Journalism, London, v. 9, n. 1, p. 42-63, 2021. Disponível em: https://doi.org/10.1080/21670811.2020.1837638. Acesso em: 26 jun. 2023.

LIU, J.; McLEOD, D. M. Pathways to news commenting and the removal of the comment system on news websites. Journalism, Thousand Oaks, v. 22, n. 4, p. 867-881, 2021. Disponível em: https://doi.org/10.1177/1464884919849954. Acesso em: 26 jun. 2023.

MACEDO, K. C. de A. As interações entre leitores na seção The long read do The Guardian: entre a política editorial de moderação e a participação das audiências ativas. 2020. Dissertação (Mestrado em Comunicação) - Curso de Pós-Graduação em Comunicação, Setor de Artes, Comunicação e Design, Universidade Federal do Paraná, Curitiba, 2020.

MASIP, P. et al. Active audiences and journalism; involved citizens or motivated consumers? Brazilian Journalism Research, Brasília, v. 11, n. 1, p. 234 - 255, 2015. Disponível em: https://doi.org/10.25200/BJR.v11n1.2015.815. Acesso em: 26 jun. 2023.

MOLINA, M. Os melhores jornais do mundo: uma visão da imprensa internacional. São Paulo: Globo, 2008.

MOREIRA, S. V. Análise documental como método e técnica. In: DUARTE, J.; BARROS, A. (org.). Métodos e técnicas de pesquisa em comunicação. São Paulo: Atlas, 2005. p. 269-279.

QUADROS, C. I. A participação do público no webjornalismo. E-Compós, Brasília, v. 4, 2005. Disponível em: https://doi.org/10.30962/ec.56. Acesso em: 26 jun.2023.

REINHOLD, H. The virtual community: homesteading on the electronic frontier. Massachusetts: MIT Press, 1993.

RUIZ, C. et al. Public sphere 2.0? The democratic qualities of citizen debates in on-line newspapers. International Journal of Press/Politics, Thousand Oaks, v. 16, n. 4, p. 463 - 487, 2011. Disponível em: https://doi.org/10.1177/1940161211415849. Acesso em: 26 jun. 2023.

RUSBRIDGER, A. Breaking news: the remaking of journalism and why it matters now. Edinburgh: Canongate Books, 2018.

TRYGG, S. Is comment free? Ethical, editorial and political problems of moderating online news. London: Polis/ London School of Economics and Political Science, 2012.

VERSTEEG, W.; TE MOLDER, H.; SNEIJDER, P. Listen to your body: participants’ alternative to science in online health discussions. Health, London, v. 22, n. 5, p. 432-450, 2018. Disponível em: https://doi.org/10.1177/1363459317695632. Acesso em: 26 jun. 2023.