Patterns of media use in Brazil and their impact on political information levels

Abstract

The use of media repertoires that include internet is associated with higher levels of political information policy. This is the main conclusion of this article, whose argument is organized in three stages. The first describes the scene of the Brazilian audience fragmentation and identifies the media usage patterns in the country based on cluster analysis using data from the Brazilian Media Survey 2015. The second indicates the socio-economic characteristics prevailing in each pattern of media use. Finally, the third one examines the influence of these different media repertoires on levels of political information among Brazilians, based on an ordinal logistic regression model.