Use of a card game tool to capture end users’ preferences and add sustainability value to social housing projects

Authors

  • Adrieli Cristina Vieira Vieira de Carvalho University of Campinas (UNICAMP)
  • Ariovaldo Denis Granja University of Campinas (UNICAMP)
  • Vanessa Gomes da Silva University of Campinas (UNICAMP)

Keywords:

Sustainable value, User value, Stated preferences, AQUA - HQE™ rating system, Social housing

Abstract

The construction industry is increasingly adopting sustainable strategies to achieve efficiency targets and reduce environmental impacts. Despite this increase, some barriers are still perceived in the real estate market for sustainable buildings. One of them is the delivery of products that are not aligned with the needs and values of end users. This paper investigates the aspired sustainability values in housing projects based on the concept of stated preferences. A card game tool was developed based on the AQUA - HQE™ rating system and applied to ask a 164-respondent sample, assembled from four social housing projects to identify their preferences regarding sustainable construction. Responses were statistically analyzed based on bootstrap confidence values and on the index of general significance (IGS) of each sustainable value attribute. Results show a sustainable value hierarchy, in which the health and safety parameters were the most valued. This study confirms the validity of using a set of illustrated cards as a potential tool for identifying sustainability values end users bear and consequently improving decision-making process within sustainable products development.

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Author Biographies

Adrieli Cristina Vieira Vieira de Carvalho, University of Campinas (UNICAMP)

PhD Candidate Adrieli Cristina Vieira de Carvalho

Construction Management Research Laboratory (LAGERCON); Department of Architecture and Building, School of Civil Engineering, Architecture and Urban Design; University of Campinas, Brazil (UNICAMP).

Ariovaldo Denis Granja, University of Campinas (UNICAMP)

Associate Professor Ariovaldo Denis Granja

Construction Management Research Laboratory (LAGERCON); Department of Architecture and Building, School of Civil Engineering, Architecture and Urban Design; University of Campinas, Brazil (UNICAMP).

Vanessa Gomes da Silva, University of Campinas (UNICAMP)

Associate Professor Vanessa Gomes da Silva

Green Building Laboratory (GBlab); Department of Architecture and Building, School of Civil Engineering, Architecture and Urban Design; University of Campinas, Brazil (UNICAMP).

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Published

2019-12-10

How to Cite

CARVALHO, A. C. V. V. de; GRANJA, A. D.; SILVA, V. G. da. Use of a card game tool to capture end users’ preferences and add sustainability value to social housing projects. Ambiente Construído, [S. l.], v. 20, n. 1, p. 7–20, 2019. Disponível em: https://seer.ufrgs.br/index.php/ambienteconstruido/article/view/91306. Acesso em: 10 may. 2025.

Issue

Vol. 20 No. 1 (2020)

Section

Gestão e Economia da Construção

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ISSN 1678-8621

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