The emergence of Mediacracy

Authors

  • César Steffen UNILASALLE UNIRITTER

Keywords:

Media. Mediatization. Political communication. Midiacracy.

Abstract

The contemporary democratic system is largely influenced by the presence and the action of the media. The media is an indispensable condition for contemporary democracies in its various fields, acessing their languages and technologies, in all its breadth and different features, to make them indispensable, in what is called the mediatization of the society. This process of mediatization puts the media as a condition for democratic political processes. Insofar as it is through the media networks that issues are negotiable and processes from other fields are tensioned, media influences all the resolutions that are necessary for the development and for the support of the social and democratic logic. Thus, the media shows up as a fundamental element of contemporary politics and democracy.

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Author Biography

César Steffen, UNILASALLE UNIRITTER

César Steffen

doutor em Comunicação Social formado pela FAMECOS/PUCRS em 2010. Possui graduação em Comunicação Social - Publicidade e Propaganda pela Universidade Federal do Rio Grande do Sul (1997), mestrado em Ciências da Comunicação pela Universidade do Vale do Rio dos Sinos (2004) e é especialista em Educação à Distância (2008). Iniciou sua carreira no mercado de comunicação em 1992, inicialmente como redator, posteriormente como diretor de criação e marketing, e em projetos de comunicação digital e e-commerce. É docente nas áreas de Comunicação Social e Administração - Marketing, com ampla experiência também em gestão educacional.É consultor de empresas nas áreas de marketing, internet, comunicação, publicidade e administração. Foi consultor externo do SEBRAE-RS, apoiando o desenvolvimento de micro e pequenas empresas, especialmente as instaladas em Incubadoras Empresariais.

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Published

2013-07-25

How to Cite

STEFFEN, C. The emergence of Mediacracy. Em Questão, Porto Alegre, v. 19, n. 1, p. 258–274, 2013. Disponível em: https://seer.ufrgs.br/index.php/EmQuestao/article/view/31646. Acesso em: 25 jun. 2025.

Issue

Vol. 19 No. 1 (2013)

Section

Article

License

Copyright (c) 2013 César Steffen

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