Organization of municipal electoral campaigns
the case of Guarulhos in 2016
DOI:
https://doi.org/10.1590/15174522-107406Keywords:
Election campaigns, Professionalization of campaigns, Municipal elections, Elections 2016Abstract
The article aims to discuss the organization of election campaigns at the municipal level. The survey walked from the questions: Has the process of professionalization, described by international literature and in Brazil, reached the majority campaigns in the municipalities? If in positive case so, how and what are the characteristics of this process in local election campaigns? How is the physical structure of the parties and the number of people involved to carry out paid and voluntary activities during the election period expanded? How are the financial resources of the parties allocated and distributed in campaign management? To answer these questions, PSB and DEM election campaigns were selected in Guarulhos (2016), where do not have access to HGPE on radio and television. We examined the financial dynamics of the campaigns, and conducted interviews with party leaders. The main results indicate that professionalization is being incorporated unevenly and to different degrees depending on the resources available, the strategies and the profile of candidates.
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