Vol. 10 No. 1 (2004): Edição 37 - jan/fev 2004

Articles

• BRANDS AND BRANDING IN EDUCATION: THE VIRTUES OF SURVIVAL IN THE U.S. GRADUATE SCHOOLS OF BUSINESS

  Roberto Musatti, Marcelo Plens, Idone Bringhenti

  • PDF

• HAPPINESS AT WORK: ANALYSIS AND PROPOSAL OF SOME CRITICAL VARIABLES

  Anselmo Ferreira Vasconcelos

  • PDF (Português (Brasil))

• NATIONAL CULTURE AND ORGANIZATIONAL CULTURE IN THE MARKETING CONTEXT

  Anya Sartori Piatnicki Révillion

  • PDF (Português (Brasil))

• TECHNOLOGICAL TRANSFORMATION AND COMPETITIVE STRATEGY: A MULTICASE STUDY

  Deborah Moraes Zouain, Edison de Oliveira Martins Filho

  • PDF (Português (Brasil))

• THE UNIVERSITY-FIRMS INTERACTION PROCESS IN A UNIVERSITY INCUBATOR: THE CASE OF THE VALE DO RIO DOS SINOS UNIVERSITY’S INCUBATOR

  Alexandre Pinto Wolffenbüttel, Edi Madalena Fracasso, Luiz Paulo Bignetti

  • PDF (Português (Brasil))

• E-PRODUCTS AND BEHAVIORAL VARIABLES AS DETERMINANTS OF VIRTUAL RETAIL SHOPPING: A STUDY OF BRAZILIAN CONSUMERS

  Cláudia Maria Carvalho Miranda, Danielle Miranda de Oliveira Arruda

  • PDF (Português (Brasil))

• LEARNING IN A BRAZILIAN COMPANY OF CERAMIC COVERINGS

  Suzana da Rosa Tolfo, Valmíria Carolina Piccinini

  • PDF (Português (Brasil))

• THE IMPORTANCE OF HUMAN RESOURCES IN THE COMPUTERIZATION PROCESS AND THE COMPETENCE LOGIC: THE CASE STUDY OF CALL CENTER RGE – RIO GRANDE ELETRICIDADE

  Paulo Henrique Possas

  • PDF (Português (Brasil))

• Do small export companies develop their logistics better? Evidences at the ornamental rocks sector

  Alexandre Linhares, Marco Antonio Nunes Bastos

  • PDF (Português (Brasil))

• PUBLIC MARKET OF PORTO ALEGRE: AN ORGANIZATIONAL SPACE DIVIDED INTO SACRED AND PROFANE

  Rodrigo Bisognin Castilhos, Neusa Rolita Cavedon

  • PDF (Português (Brasil))