CORPORATE EDUCATION INITIATIVES AND THE PROCESS OF BANK CERTIFICATION: DISTINCT ACTORS AND PERSPECTIVES

Abstract

The corporate education initiatives have been institutionalized as an element of competitiveness between countries (LANVIN; EVANS, 2013), organizations (EBOLI et al 2010.) and work force (SARSUR, 2010). This article outlines this approach by analyzing the labor certification of bank workers in Brazil, under the auspices of various actors as the regulatory body; banks and their corporate universities; certifiers; and unions. It was conducted a qualitative research describing Human Resources Management policies reviewing corporate education and the process of bank certification. It is concluded that the Brazilian Central Bank regulates the market, banks induce labor certification process as a competitiveness broadening mechanism and pressure on the labor workers, and the unions act as adjuvant in the process.