REVIEWING SOME TEACHING DIMENSIONS OF UNIVERSITY PROFESSORS

Abstract

The present article presents results from an explanatory study o qualitative nature, performed with university professors of the Business Management and/or Marketing. This is a comparative study and involves the analysis of two distinct groups. The first group is constituted by professors who teach other subjects not linked to the first group, such as General Theory of Management, Management, Psychology, etc. It was intended to deepen - with a sampling of 16 university professors - the knowledge about the opinion of the participants on the various themes related to the professor. The main conclusion of such study indicates that the university professors, although open to changes which are happening in his/her field, need to improve their updating procedures. Generally, they are favorable 1) to the idea that the professors and the institution should treat the student as client; 2) to the professors' evaluation performed by the students; 3) to the students make a commentary on the content of the programme; 4) to the use of marketing techniques in the teaching activity, among other resources.