CORPORATIVE UNIVERSITIES: MODISMO OR INNOVATION

Abstract

This article results from a survey as an attempt to identify and analyze some theoretical-empirical bases that support the corporative University model (UC), describe the CU image in the specialized media, as wel as verify whether its procedures are aligned with the concept proposed by Meister (1999). It is an exploratory survey based on illustrative examples about how the implementation and development of the CU are characterized, and on a casew study in a financing sector company. The subjects are CU’s users and internal or external clients and the data collect was made thourgh documental sources, semi-structured interviews and application of questionários personally or via Internet. The data analysis was made in the light of the pertinent literature and parametrizado statistic treatment via Sphinx software. The findings indicate that the CU, implemented or about to be implemented inBrazil, are characterized as internal education units that systematize the training and promote the development in modles that are not distant, in general, of the T&D centers. As presented, the CU are distant, even of the theoretical proposition of Meister (1999), configurando-se more like a modismo than an innovation.