THE INTERNATIONAL COMPETITIVENESS OF BRAZILIAN FOOD INDUSTRY: AN ANALYSIS IN THE LIGHT OF PORTER’S THEORY

Authors

  • Braulio Alexandre Contento de Oliveira Universidade de São Paulo - São Paulo, SP
  • Giuliano Contento de Oliveira Universidade de São Paulo - São Paulo, SP

Keywords:

Diamond model, food industry, competitiveness,

Abstract

Competitiveness is a sine qua non condition for the development of a company, an industrial sector or even a nation. Taking that into consideration, and Brazilian food industry representativeness, this paper analyzes its international competitiveness in the light of Porter’s “diamond model” (1990).

The analyses carried out showed that the sector studied is competitive, and that the overcoming of existing challenges will enable this competitiveness to grow and be maintained over time. These challenges, such as accessibility to low-interest capital, improvement in transportation infrastructure, maintenance of healthy competition, and investment in technology, should be faced both by the government and the companies of the sector.

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Published

2013-09-09

How to Cite

Alexandre Contento de Oliveira, B., & Contento de Oliveira, G. (2013). THE INTERNATIONAL COMPETITIVENESS OF BRAZILIAN FOOD INDUSTRY: AN ANALYSIS IN THE LIGHT OF PORTER’S THEORY. Electronic Review of Administration, 10(2). Retrieved from https://seer.ufrgs.br/index.php/read/article/view/42509

Issue

Vol. 10 No. 2 (2004): Edição 38 - mar/abr 2004

Section

Articles

License

 

The author holds authorship rights, and authorizes REAd to publish the article on its website or in printed editions, not implying the payment of copyright or any other fee to the authors, and certifies that this article has not been published, to date, in any Brazilian journal.