THE USE OF SMS TECHNOLOGY AS A TOOL FOR DIRECT MARKETING

Authors

  • Dennis Hanson Costa Universidade Federal Fluminense – UFF
  • Martius Vicente Rodríguez y Rodriguez Universidade Federal Fluminense – UFF

Keywords:

Technology, innovation, SMS, direct marketing, mobile marketing

Abstract

This article deals with how a new telecommunications technology was adopted as a new direct marketing media, while at the same time discussing new technology adoption by the market, some aspects of the marketing of breakthrough technologies and more specifically direct marketing.

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Published

2013-06-23

How to Cite

Hanson Costa, D., & Rodríguez y Rodriguez, M. V. (2013). THE USE OF SMS TECHNOLOGY AS A TOOL FOR DIRECT MARKETING. Electronic Review of Administration, 11(2). Retrieved from https://seer.ufrgs.br/index.php/read/article/view/40681

Issue

Vol. 11 No. 2 (2005): Edição 44 - mar/abr 2005

Section

Articles

License

 

The author holds authorship rights, and authorizes REAd to publish the article on its website or in printed editions, not implying the payment of copyright or any other fee to the authors, and certifies that this article has not been published, to date, in any Brazilian journal.