MANUFACTURING STRATEGIES: AN ACTION-RESEARCH IN A BUSINESS SEGMENT OF METAL-MECHANICAL

Authors

  • Marcos Ricardo Pretto CESF – Centro de Ensino Superior Cenecista de Farroupilha
  • Gabriel Sperandio Milan UCS – Universidade de Caxias do Sul

Keywords:

production capability, strategy, manufacturing strategy, production management, competitive advantage, action research

Abstract

This work presents a manufacturing strategic planning proposal for a company of the metal mechanic industry. The need for new manufacturing actions is due a technological change in the production system of its main product.  Due to the increase in the market share of products manufactured with the support of the electronics, it is extremely important for the company to adapt to this new reality and to adopt an alternative technology. However, this technology is totally new for the company and it represents a clear market opportunity. Therefore, starting from the diagnosis of current situation, and by means of an action research, this study intends to supply subsidies and to guide the formulation of the company manufacturing strategy, contributing to achieve a sustainable competitive advantage.

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Published

2013-06-19

How to Cite

Pretto, M. R., & Sperandio Milan, G. (2013). MANUFACTURING STRATEGIES: AN ACTION-RESEARCH IN A BUSINESS SEGMENT OF METAL-MECHANICAL. Electronic Review of Administration, 12(5). Retrieved from https://seer.ufrgs.br/index.php/read/article/view/40158

Issue

Vol. 12 No. 5 (2006): Edição 53 - set/out 2006

Section

Articles

License

 

The author holds authorship rights, and authorizes REAd to publish the article on its website or in printed editions, not implying the payment of copyright or any other fee to the authors, and certifies that this article has not been published, to date, in any Brazilian journal.

 

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