SERASA: HOW TO MOTIVATE A WINNING TEAM?

Authors

  • Kleber Fossati Figueiredo Universidade Federal do Rio de Janeiro – RJ / Brasil
  • Claudia Afonso Silva Araújo Universidade Federal do Rio de Janeiro – RJ / Brasil

Keywords:

Service climate, human development system

Abstract

In early 2007, Serasa, a Brazilian company which provides information for credit decisions, amassed a number of awards and recognitions for its performance. In recent years the company has invested heavily in the four elements of its  management system (data network for management, customer management system, Serasa shared values, and the human development system), thus fostering a service climate geared for services quality provision. The company believes that the conditions it has created for its  employees are the key elements to the quality of its services.  Therefore, it now celebrates both economic and non-economic results it has achieved in recent years. The main challenge for its  managers is to maintain employees' motivation after so many achievements.

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Published

2013-04-16

How to Cite

Fossati Figueiredo, K., & Afonso Silva Araújo, C. (2013). SERASA: HOW TO MOTIVATE A WINNING TEAM?. Electronic Review of Administration, 16(1), 19–37. Retrieved from https://seer.ufrgs.br/index.php/read/article/view/38965

Issue

Vol. 16 No. 1 (2010): Edição 65 - jan/abr 2010

Section

Articles

License

 

The author holds authorship rights, and authorizes REAd to publish the article on its website or in printed editions, not implying the payment of copyright or any other fee to the authors, and certifies that this article has not been published, to date, in any Brazilian journal.