O impacto do foresight nas estratégias de transformação digital

Abstract

Research suggests the usage of foresight with focus on building future scenarios that supports organisational decision making process is crucial when formulating Digital Transformation (DT) strategies at firms, although there is a gap of quantitative studies proving it. The objective of this study is to validate the relation between foresight and its factors and DT in companies. Using a quantitative method, a survey was conducted with 258 professionals from Brazilian companies in charge of DT processes, or DT and foresight consultants. The results validate the suggested hypotheses and were analysed using Structural Equation Modelling method with Partial Least Squares estimation (PLS-SEM). As a conclusion, it can be seen that the Individual and Process Factors of Foresight and the Organisational Factors are interrelated, and that the Organisational Factors are directly related to TD in firms. This research contributes to the definition of the direct relation between foresight as a process and the success of DT strategies, also validating existing scales in combination, supporting the promotion of gathered knowledge and making it possible to compare its results in different contexts.