THE CONSUMERS' PREFERENCES FOR FINE RED WINES DETERMINED BY BLIND TASTING TRIALS

Authors

  • Walter Nique Universidade Federal do Rio Grande do Sul - UFRGS
  • Karine de Mello Freire Universidade Federal do Rio Grande do Sul – UFRGS

Keywords:

Tasting, consuming red wines, preference

Abstract

The present study focuses on the consumers' preferences for fine red wines, revealed by blind tasting trials. The sampling selected to take part at this trials were chosen for convenience, considering the characteristics of the consumers of fine wines. The results reveal the order of the consumers' preferences, by the four types of wines used: Cabernet Franc, Cabernet Sauvignon, Merlot e Tannat. From the choices made by the interviewees, the analysis on the influence of the attributes colour, smell, body, smoothness and flavour that influences the choice of a good wine. The characteristics that a consumer considers important in a good wine are described in the final considerations, as well as the intensity of the consumer preference by the products used.

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Published

2014-04-04

How to Cite

Nique, W., & de Mello Freire, K. (2014). THE CONSUMERS’ PREFERENCES FOR FINE RED WINES DETERMINED BY BLIND TASTING TRIALS. Electronic Review of Administration, 8(2). Retrieved from https://seer.ufrgs.br/index.php/read/article/view/46248

Issue

Vol. 8 No. 2 (2002): Edição 26 - Mar/Abr 2002

Section

Articles

License

 

The author holds authorship rights, and authorizes REAd to publish the article on its website or in printed editions, not implying the payment of copyright or any other fee to the authors, and certifies that this article has not been published, to date, in any Brazilian journal.