PARTNERSHIPS AND STRATEGIC ALLIANCES: CLASSIFICATION AND MANAGEMENT. A CASE STUDY IN A REGIONAL OFFICIAL PROGRAM

Authors

  • Sérgio Henrique Arruda Cavalcante Forte Universidade de Fortaleza - Fortaleza, CE

Keywords:

Partnership, strategic alliances, bank of development,

Abstract

The Bank of Northeast launched the Enterprising Partnerships program in May 2000. Based upon literature on strategic alliances and partnerships, this paper aims at classifying the type of partnership applied to the case study based on ten theoretical typologies. The program is evaluated in the light of alliances management theory. The data collecting was carried out between January and March 2003, originating from debates supported by structured guidelines with the project participants, experienced practices, and secondary material.  However, difficulties are verified in the case of the theoretical framing. The main inconsistencies are: a greater effort is made in the elaboration of the partnerships and the culture of fulfillment of partnerships by the institution and partners involved does not exist yet.

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Published

2013-09-12

How to Cite

Henrique Arruda Cavalcante Forte, S. (2013). PARTNERSHIPS AND STRATEGIC ALLIANCES: CLASSIFICATION AND MANAGEMENT. A CASE STUDY IN A REGIONAL OFFICIAL PROGRAM. Electronic Review of Administration, 9(5). Retrieved from https://seer.ufrgs.br/index.php/read/article/view/42594

Issue

Vol. 9 No. 5 (2003): Edição 35 - Set/Out 2003

Section

Articles

License

 

The author holds authorship rights, and authorizes REAd to publish the article on its website or in printed editions, not implying the payment of copyright or any other fee to the authors, and certifies that this article has not been published, to date, in any Brazilian journal.