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Artigos

v. 7, n. 1 (2025)

“Você Poderia, Por Gentileza?”: frames cognitivos e linguagem moral no universo de BioShock

DOI
https://doi.org/10.22456/2596-0911.147135
Submitted
April 29, 2025
Published
2025-12-22

Abstract

Abstract
This paper aims to analyze the construction of morality of characters in the BioShock franchise based on George Lakoff's theory of moral frames (1995, 1996, 2004), focusing on the construction of meaning through language. A qualitative methodology (DENZIN; LINCOLN, 2005; SILVERMAN, 2000) is used, considering the discursive and symbolic complexity present in the game. The analysis will be carried out using the evidentiary technique (GINZBURG, 1989), observing signs and linguistic marks that reveal the moral frameworks adopted by each character. The aim is to understand how ideological values ​​and world models are articulated through language and discursive choices in the narrative universe of BioShock.

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