Norms, techniques, exchanges: TelefónicaTelmex and the Association between Telecommunications-Television in Brazil

Abstract

This paper examines a facet of the audiovisual organization field inside the contemporary Brazil: the progressive presence of telecommunication entrepreneurships in segmented television. Part of the broadcast reconfiguration, this question will be tackled as a particular aspect of convergence. The main goal is to identify how an operation historically associated to the cultural industry becomes just one of those involved with audiovisual. In order to perceive that association will be set as matter of discussion the institutionalization about the presence of Telmex and Telefónica in Brazil through their actions in cable and satellite activities. Looking from a point of view that seeks to contribute to television studies through the proposal of media archeology, the focus of this paper will be the system of dispersion in action, associating juridical regulation, information technologies and material negotiations, as a indicative of a discontinuous process.